

Celerio's proprietary Maturity Framework provides clearly defined inputs and outputs for guiding Founders and Go-to-Market teams on the datasets, metrics and insights that mater most at each stage in a B2B startups lifecycle:
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Concept: Initial stage of validating the base proposition. Intuition suggests potential but there may be limited supporting evidence. Taking a broad perspective on the data points used to support the decision and looking for initial signals suggesting market potential is enough at this stage.
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Evolve: Clarity around base proposition and pricing is starting to emerge. Narrowing down the dataset helps assess the unit economics and refine focus on lucrative market(s). Frequency and direction of new opportunities together with interactions data helps identify potential path to profitability.
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Leverage: Momentum data suggests Product-Market fit within initial market(s). Focus on accelerating growth in lucrative markets. Resource profiling and planning data needed. Dataset expanded to identify and eliminate cost drivers across other customer segments/markets.
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Evaluate: Re-evaluating offering(s), target market(s), accounts and Ideal Customer Personas (ICP). Data needed to help drive repeatability in acquiring and retaining customers and employees. Unit economics and consumption patterns sufficiently validated to re-evaluate proposition.
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Reinforce: Look to identify potential barriers to customer onboarding and value realisation within the data. Focus on building out the operational cadence needed to drive continuous improvement and eliminate technical and operational debt. Operational KPI’s start to become the key focus.
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