Stop guessing.Start validating.
Ranked ICP portfolio + winning messages + decision memo (build or pivot).
Statistically rigorous experiments with credible intervals. Not surveys. Not gut feel.
Built for rigorous founders
Series A fintech, 50-200 employees
Response rate: 6.2%
Seed-stage healthtech, under 50 employees
Response rate: 4.8%
Series B SaaS, 200-500 employees
Response rate: 3.1%
Decision Memo
Recommendation: Scale outreach to Series A fintech segment. ECV credible interval does not overlap with alternatives. Message variant B (ROI-focused) outperformed by 40%.
The Problem
You're building in the dark.
Most B2B companies spend months—sometimes years—chasing the wrong customers. Not because they lack ambition, but because they lack proof.
Guessing Your ICP
Most companies define their ideal customer based on assumptions and intuition, then burn cash pursuing wrong-fit customers.
Spray-and-Pray Outreach
Without validated segments, sales teams blast generic messages to broad lists, hoping something sticks.
No Statistical Rigor
Decisions rely on gut feel, anecdotes, and confirmation bias. No credible intervals. No structured experiments.
Extended Sales Cycles
When product-market fit is assumed rather than proven, every deal becomes a battle of attrition.
How It Works
From hypothesis to decision-grade evidence.
A systematic approach to market validation that replaces intuition with evidence.
Analyze
AI-Powered Discovery
Our AI crawls your website, understands your product positioning, and asks intelligent clarifying questions. No surveys. No guesswork. Just deep, automated comprehension of what you actually do.
- Automatic website analysis
- Smart follow-up questions
- Product-market context synthesis
Hypothesize
Multi-Agent Debate
Multiple AI agents debate and propose diverse ICP hypotheses from different perspectives. Not a single LLM guess—a rigorous deliberation that surfaces non-obvious segments you might never consider.
- Diverse hypothesis generation
- Agent consensus scoring
- A/B/C message variants per ICP
Validate
Rigorous Experiments
Test your ICP hypotheses with pilot outreach campaigns. Our Bayesian probability model ranks segments by Expected Contract Value with credible intervals—not vanity metrics or gut feelings.
- Pilot campaign testing
- Credible intervals
- Bayesian ECV ranking
Bayesian Probability
Expected Contract Value ranking with uncertainty quantification
Multi-Agent AI
Diverse perspectives, not single-model hallucinations
Pilot Validation
Actual campaigns with partners, not surveys
Statistical Rigor
Credible intervals, not vanity metrics
Platform Features
Everything you need to validate your market.
A complete toolkit for data-driven ICP discovery and validation.
AI Website Analysis
Our AI crawls your site, synthesizes what you do, and generates tailored ICP questions. No manual data entry. No lengthy onboarding.
Multi-Agent ICP Generation
Multiple AI agents debate and propose diverse ICP hypotheses from different angles. Surface segments you'd never consider on your own.
A/B/C Message Variants
Each ICP gets three distinct message angles. Understand not just who responds, but which framing resonates with each segment.
Bayesian ECV Ranking
Expected Contract Value with credible intervals. Rank ICPs by expected revenue, not response rates or vanity metrics.
Pilot Outreach Validation
Test hypotheses with pilot campaigns alongside partners, not surveys or focus groups. Real market feedback from real prospects.
Campaign Dashboard
Track funnel progression, conversion rates, and statistical significance in real-time. Know exactly when you've reached confidence.
Trusted by innovative teams building the future
Companies in Pilot
ICPs Validated
Confidence Threshold
“We spent six months guessing who our customers were. Celerio gave us decision-grade confidence in six weeks.
Fractional GTM / EIR
For teams that want hands-on help.
Beyond the platform, we offer fractional GTM and EIR support for companies that want implementation guidance alongside software.
2 days/week across your riskiest bets
Embedded support where it matters most—not just advisory calls.
$12-15k/month
Cost of one junior hire. Expertise of a seasoned GTM leader.
90-day portfolio experiment framework
Structured validation cycles with clear milestones and exit criteria.
Discovery & ICP Hypothesis
Deep dive into your business and initial hypotheses
Campaign Execution & Testing
Run validation campaigns across segments
Analysis & Playbook Delivery
Validated ICP with go-to-market playbook
Insights
Rigorous thinking on market validation.
We document our methodology and share what we learn. No growth hacks. No vanity metrics. Just applied science for GTM.
Subscribe to our research
Monthly insights on ICP validation, statistical methods, and market experiments.
Why Bayesian Methods Beat Traditional A/B Testing for ICP Validation
How we use Bayesian probability models to rank ICPs by Expected Contract Value—and why credible intervals matter more than p-values.
The Multi-Agent Approach to ICP Generation
Why we use multiple AI agents to debate hypotheses instead of relying on a single model's output.
Ready to know your customer with certainty?
Join the founders who've stopped guessing and started validating. Request early access to the platform or book a strategy call.
We'll review your application and reach out within 48 hours.