The cost of guessing your ICP
Enter your current GTM metrics to see the mathematical case for rigorous market validation. All calculations use conservative industry benchmarks.
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Your Current GTM Metrics
Current Cost of Uncertainty
Annual Wasted Spend
$635K
47% of GTM budget targeting wrong segments
Monthly Opportunity Cost
$60K
Revenue lost to wrong-fit conversations
With Rigorous ICP Validation
Win Rate Improvement
+5.3%
From better ICP-message fit
Additional Deals/Year
+15.5
Higher conversion, fewer wasted opps
Calculation Methodology
Wasted Spend (47%)
Based on Gartner research showing 40-60% of B2B marketing spend fails to reach intended audiences due to poor segmentation.
Win Rate Improvement (35%)
Conservative estimate from Forrester data showing 30-50% win rate increases when targeting validated ICPs.
Sales Rep Cost ($150K)
Fully loaded cost including salary, benefits, tools, and overhead for mid-market B2B SaaS.
Wrong-Fit Ratio (40%)
Industry average for sales conversations with prospects who don't match the validated ICP profile.