Investment in decision-grade confidence
Stop burning capital on spray-and-pray outreach. Our pricing reflects the rigorous methodology that separates signal from noise in your GTM strategy.
Single ICP
Validate one ideal customer profile with statistical rigor
- AI-powered website analysis
- 1 ICP hypothesis tested
- 3 message variants (A/B/C)
- 2,100 validated contact records included
- Bayesian response analysis
- Credible interval reporting
- Self-serve dashboard
- Email support
Validation Sprint
Full market validation with up to 10 ICPs in 2 weeks
- Everything in Single ICP
- Up to 10 ICP hypotheses tested
- 30 message sequences (A/B/C x 10)
- 21,000 validated contact records included
- Multi-segment comparison
- Statistical power guarantee
- Dedicated Slack channel
- GTM strategy workshop
Continuous Testing
Ongoing ICP refinement as markets and messaging evolve
- Everything in Validation Sprint
- Monthly new ICP testing
- Fresh validated contacts each cycle
- Continuous hypothesis refinement
- Pipeline optimization insights
- Quarterly strategy reviews
- Priority support
- Custom reporting
Pricing revealed after application review. We work with a limited number of companies to ensure quality.
All plans include data security compliance and NDA protection.
Why this pricing structure?
Our methodology requires specific sample sizes for statistical validity. These aren't arbitrary numbers.
Required for stable posterior estimates with defensible confidence at a 3-5% baseline response rate and ~35% minimum detectable effect.
A/B/C testing separates ICP quality from messaging variance. Two variants can't detect nonlinear effects or protect against a bad control.
Portfolio approach avoids selection bias. Testing fewer than 8 ICPs creates high probability that your best segment isn't even in the test set.
Frequently asked questions
Understanding the science behind the pricing
Not sure which plan fits your stage?
Book a 30-minute discovery call. We'll assess your current GTM challenges, discuss whether our methodology is the right fit, and recommend an approach—no commitment required.
Typical discovery calls cover: your current ICP assumptions, TAM validation, statistical power requirements, and timeline expectations.